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青山妩媚

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King Camp Gillette Birthday  

2009-01-05 17:53:55|  分类: 市场营销 |  标签: |举报 |字号 订阅

  下载LOFTER 我的照片书  |
Jan 5, 2009
Marketing students are always taught the genius of King Camp Gillette. He was the one who invented the safety razor with disposable blades. The razor (in this case, the "loss leader") was inexpensive; the profit was in the blades. This business idea is sometimes referred to as "freebie marketing." In 1903 — the first year the new razor was marketed — 51 razors and 168 blades were sold. Within a couple of years, Gillette had sold over 90,000 razors and some 12,000,000 blades. King Camp Gillette was born on this date in 1855.

Quote: "One day soon the Gillette company will announce the development of a razor that, thanks to a computer microchip, can actually travel ahead in time and shave beard hairs that don't even exist yet."
Dave Barry


Giffen good
In economics and consumer theory, a Giffen good is that which people consume more of as price rises, violating the law of demand. In normal situations, as the price of such a good rises, the substitution effect causes people to purchase less of it and more of substitute goods. In the Giffen good situation, cheaper close substitutes are not available. Because of the lack of substitutes, the income effect dominates, leading people to buy more of the good, even as its price rises...

Giffen inferior goods, inferior goods, giff-gaff, ab ovo, shopaholic, jackanapes...

Peter principle
Theory that people rise in their career in every hierarchy to the level of their own incompetence; based on the book The Peter Principle and Why Things Always Go Wrong by Laurence J. Peter. Work in organizations is accomplished by those employees who have not yet reached their level of incompetence.
high horse
A mood or attitude of stubborn arrogance or contempt: Get down off your high horse and apologize.

white elephant,Think small,

climate canary


Climate canary is a new term coined to denote a portent of an environmental catastrophe caused by climate change. A climate canary could be a species whose health is declining or a phenomenon of nature that is deteriorating in some way, such as a melting glacier. The canary in the phrase refers to the "canary in the coal mine" — a canary would be the first victim in a coal mine that has toxic gases in the air; its death would warn the miners of danger.

The American Dialect Society voted climate canary the most useful word of 2006. It was beaten for 2006 Word of the Year by "plutoed."

pig in a poke

An object offered in a manner that conceals its true value, especially its lack of value. For example, Eric believes that buying a used car is buying a pig in a poke. This expression alludes to the practice of substituting a worthless object, such as a cat, for the costly suckling pig a customer has bought and wrapping it in a poke, or sack. It dates from a time when buyers of groceries relied on a weekly farmers' market and, unless they were cautious enough to check the poke's contents, would not discover the skullduggery until they got home. The word poke dates from the 13th century but is now used mainly in the southern United States. The idiom was first recorded in John Heywood's 1562 collection of proverbs. Also see let the cat out of the bag.

crocodile tears
An insincere display of grief, as in When the play's star broke her leg, her understudy wept crocodile tears. This term comes from the mistaken notion that crocodiles weep while eating their prey, one held in ancient Roman times. The actual term was picked up by Shakespeare and many other writers after him, and remains current. [Late 1500s]




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