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青山妩媚

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Achieving Excellence in Sales  

2010-08-13 17:59:36|  分类: 外语学习 |  标签: |举报 |字号 订阅

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Heed the following advice to improve your sales track record.

1 Vision

Success starts with a vision. Before assembling a Benefits package or heading into a client’s office to give a sales pitch, know that you will only be successful if you are able to first establish a clear, measurable and ambitious vision. Without having your own vision for where the project will go and why the client should buy into your vision, it will be impossible for the client to foresee investing in you and your goods/services.

 

2 Belief

If you don’t believe in what you’re doing, you could still become a good salesperson. But belief in what you are selling, be it a good or service, is imperative to achieving excellence. You must be able to define how you are better off for being acquainted with this given good/service, as you will eventually become the company’s Number One spokesperson when pitching future clients.

 

3 System

Every great salesperson, just like every great athlete, has a special sequence of events, be they pre-sales pitch rituals or free time relaxation habits that help get these salespersons in the mood to succeed. It’s often said that creating a winning environment is the first and most crucial step in creating a winner.

 

4 Success Breeds Success

It shouldn’t come as any surprise that the top sales persons have a way of remaining on top. Successful sales persons understand that, by making success a habit, it becomes engrained in their every day activities and interactions.

 

5 Beating the Consumer to the Punch

How well do you know your clients? If your answer was, better than they know themselves, then give yourself a pat on the back. Understand your clients’ emotions and help them understand their own needs. Then meet them!

 

6 The Power of Persuasion

The uncontrolled growth of over-the-top advertising reinforces the idea that people do not necessarily always buy according to their needs, but rather according to their impulses. Learn how to play natural human impulses to your favor.



商务英语里面有一些赞美的词语或者表达法,尤其是在口语对话里面,它们的使用频率会更高一些。比如你参加一个商业聚餐,当你和外宾聊天的时候,怎么恰当地使用英语来赞美对方或者表扬对方呢?

 

我们先来看看最常用的表示赞美的英语单词有哪些:

 

wonderful 太好了

excellent 好极了

beautiful 漂亮

great 真棒

 

这些词是我们经常使用表达对一些事情的赞美,但英国人用的赞美词比我们想象的要多,象“gorgeous”(极好),“terrific”(极妙),“fabulous”(极好)和“fantastic”(极妙)。是不是觉得好像听到过?

 

例句:

You look fabulous at the party yesterday.(昨天你在聚会看起来太漂亮了)。

He bought a gorgeous suit from the shop.(他从这个商店买了一套特别漂亮的衣服)。

I saw a terrific film yesterday.(昨天我看了一个特别棒的电影)。

 

我们这里还有30句非常简单实用的英语口语,可以在平时生活或者适当的商务场合使用,都是用来赞美或表扬对方的。

 

1. You look great today.(你今天看上去很棒。)[每天都可以用!]

2. You did a good job. (你干得非常好。)[国际最通用的表扬!]

3. We're so proud of you.(我们十分为你骄傲。)[最高级的表扬!]

4. I'm very pleased with your work.(我对你的工作非常满意。)[正式、真诚的赞扬!]

5. This is really a nice place.(这真是个好地方!)[随口就说、但效果很好的表扬!]

6. You're looking sharp!(你看上去真精神/真棒/真漂亮。)[与众不同的表扬!]

7. You always know the right thing to say.

8. You're very eloquent.(你总是说话得体。)[高层次的表扬!]

9. Nice going! = you did a good job.(干得好!)[极其地道的表扬!]

10. The food is delicious.(好吃!)[最普通、但非常重要的表扬!]

11. Everything tastes great.(每样东西都很美味!)

12. Your son/daughter is so cute.(你的孩子很可爱。)[外国人绝对喜欢听的表扬!]

13. What an adorable baby!(多么可爱的孩子。)[只管大胆用!]

14. I admire your work. = 15. i respect your work.(我对你的工作表示敬意。)[世界通用!]

16. You've got a great personality.(你的个性很好。)[一个非常安全的表扬!]

17. You have a good sense of humor.(你真幽默。)[美国人极其喜欢的表扬!]

18. Your chinese is really surprising.(你的中文令人惊讶。)[绝对和其他人不一样的表扬!]

19. Your english is incredible.(我真不敢相信你的英语。)[用了六星级形容词!]

20. You have a very successful business.(你的事业很成功。)[现代人非常喜欢听!]

21. You're very professional.(你非常专业。)[专业化的表扬!]

22. Your company is very impressive.(你的公司给我留下深刻印象。)

23. You're so smart.(你非常聪明。)

24. I envy you very much.(我非常羡慕你。)

25. Your wife is very charming.(你的妻子很有魅力!)

26. You two make a lovely couple.(你们真是天生的一对!)

27. You're really talented.(你很有天赋。)

28. You look nice in that color.(你穿那种颜色很好看。)

29. You have a good taste.(你很有品位。)

30. You look like a million dollars. = you look outstanding.=you look like a movie star.(你看上去帅呆了。)


A friendship founded on business is better than business founded on friendship. (John Davision Rockefeller, American businessman)
建立在商务基础上的友谊胜过建立在友谊基础上的商务。(美国实业家洛克菲勒 J D.)

Advertising may be described as the science of arresting human in-telligence long enough to get money from it. (Leacock Stephen, Canadian economist)
广告可被视为一种长久蒙蔽人类智慧以期从中赚钱的技巧。(加拿大经济学家斯蒂芬 L)

All progress is based upon a universal innate desire on the part of every organism to live beyond its income. (Samuel Butler, British writer)
世人莫不怀着一种与生俱来的欲望,要把支出超过收入,此乃一切进步的动力。(英国作家勃特勒. S.)

Avarice , the apur of industry. (David Hume, Bdritish Philosopher)
贪婪是工业的兴奋剂。(英国哲学家休谟 D)

Business? That's very simple---- it's other people's money. (Alexandre Dumas, French novelist)
做生意吗?那太简单了——叫别人掏钱包。(法国小说家小仲马 A)

Business underlies everything in our national life, including our spiritual life, Witness the fact that in the Lord's prayer the first petition is for daily bread, No one can worship God or love his neighbor on an empty stoach. (Woodrow Wilson. American President)
生活包括精神生活的基础。不容置疑的事实是,在主祷文中向上帝祈求的第一件事是让我们天天有面包。没有人能饿着肚子敬奉上帝或热爱他的邻居。(美国总统威尔逊 W.)

Did you ever expect a corporation to have a conscience, when it has no soul to damned, and no body to be kicked? (Edward Thurlow, British Lawyer)
公司既没有灵魂可以被诅咒,又没有躯体可以被踢翻,难道你指望它有什么良心吗?(英国律师瑟洛杉矶 .E.)

Economy the poor man's mints; extravagance the rich man's pitfall.(Martin Tupper. American economist.)
节约是穷人的造币厂,浪费是富人的陷阱。(美国经济学家塔珀 .M.)

For years I thought what was good for our country was good for General Motors, and vice versa. (Charles E. Wilison American president of GM)

多少年业,我始终认为对国家有利的事对我们通用汽车公司也有利,反之亦然。(美国通用汽车公司总裁威尔逊 C.E.)

Good times, bad times, there will always be advertising, In good times people want advertising; in bad times they have to. (Bruce Barton British economist)
管是繁荣时期还是萧条时期,广告总会存在。繁荣时,人们想做广告;萧条时,人们不得不做广告。(英国经济学家巴顿 B.)

Here's the rule for bargains "Do other men, for they would do you." That's the true precept. (Charles Dickens. British novelist)
这里有一条交易法则:欺骗他人,因为他们也欺骗你。这是真正的经商之道。(英国小说家狄更斯 C)

If Enterprise is afoot, wealth accumulates whatever may be happening to Thrift; and if Enterprise is asleep, wealth decays, whatever Thrift may be doing. (John Maynard keynes British economist)
如果企业在进展,不论节俭不节俭,财富也在衰落。(国经济学家凯恩斯 .J.M.)

Literature flourishes best when it is half a trade and half an art. (Wiliam Rplph lnge, Birtish writer and churchman)
当文学一半成为贸易,一半成为艺术时,那是它最繁荣的时期。(英国作家和牧师英奇. W.R. )

Men trifle with their business and their politics, but they never trifle with their games. (George Burnard Shaw British dramatist)
男人拿生意和政治当儿戏,可是他们玩起来却从不当儿戏。(英国剧作家肖伯纳 .G.)

Necessity never makes a good bagain. (Benjamin Franklim, American Pesident)
急需难买便宜货。(美国总统富兰克林 B)

The best cure for the national economy would beeconomy. (Ashoey Cooper, British novelist)
拯救国家经济的最好办法就是节约。(英国小说家库珀 A)

The trouble with the profit system has always been that is was highly unprofitable to most people. (E.B.White, American writer)
利润制度的最大弊端始终是绝大多数的人是绝对无利可图的。(美国作家怀特 E B)

There can be no economy where there is no efficiency. (Disraeli, British statesman)
没有效率就没有经济。(英国政治家狄斯雷利)

The consumer isn't a moron; she is your wife. You insult her in-telligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything. (Davik Ogilvy, American advertisement manager)
消费者不是傻瓜;她是你的妻子。如果你认为仅凭句口号,几个干巴巴的形容词就能诱使她掏腰包购买任何东西的话,那么你就亵渎了她的智慧。(美国广告经营者奥格尔维 D)

There is no resting place for an enterprise in a competitive economy. (Alfred P.Sloan. American businessman)
在竞争的经济中,没有企业休息的地方。(美国实业家斯隆 A D)

When you are skinning your customers , you should leave some skin on to grow so that you can skin them again. (Nikita Khrushchev, Statsman of the former Soviet Union)
如果你要剥客户的皮,你应当给他们留点皮,别剥光,让它长新皮,这样你下次还可以继续剥他们的皮。(前苏联政治家赫鲁晓夫 N)

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